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Visual System

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Thesis Timeline

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The standard of beauty is changing the face of eastern Asia. Literally. The Western idea of what is beautiful has infiltrated Asian culture and influenced how Asian women view ourselves, making us feel unworthy, unlovable, and unbeautiful.

Photomanipulations, make-up, and plastic surgery have created hyper “beauty” images that no one, not even the models themselves, can live up to in real life.

100% You turns the formulaic structure of “Before & After” photographs on its head to show that people are happiest when they can be themselves and embraces the beauty of diversity.

Culminating in an exhibit in downtown San Francisco, 100% You highlights the beauty of being unique, and gives people a chance to celebrate this redefinition of beauty standards.

If you’re interested in seeing beauty through a different lens, you can help her by stopping by the shoot or volunteering to be a model to show what makes you beautiful, what makes you unique, and what makes you—100% You.

About 100%You

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Concept + Brief

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Moodboard

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Mind Mapping

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